# The Treat Index

> The Treat Index analyzes premium pet treats by ingredient purity against their true price-per-ounce so dog owners can stop overpaying for filler.

## What This Site Does

The Treat Index is an independent comparison platform for premium pet treats. We scrape pricing and ingredient data from 26+ direct-to-consumer pet brands, normalize chaotic weight formats into a standardized $/oz metric, and run NLP analysis on ingredient lists to generate a proprietary 0-10 "Index Score." The platform currently tracks 397+ products with scores ranging from 5.0 to 8.2.

## How the Index Score Works

Each product starts with a base score of 7.0/10. Points are added for premium indicators (raw, freeze-dried, single ingredient, named proteins like venison or beef liver) and subtracted for fillers and preservatives (corn, syrup, BHA, BHT, artificial ingredients, by-products, soy). Products with very short ingredient lists (≤2 ingredients) receive a bonus. The score is clamped to 0-10.

## Key Pages

- Homepage: https://www.thetreatindex.com — Browse all top-ranked treats, filterable by Score 9+ and Single Ingredient
- Product Detail Pages: https://www.thetreatindex.com/treats/[product-slug] — Deep dive with ingredient audit, purity matrix, and comparable alternatives
- Score 9+ Filter: https://www.thetreatindex.com/?min_score=9 — Only the purest treats
- Single Ingredient Filter: https://www.thetreatindex.com/?single_ingredient=true — One-ingredient treats only
- RSS Feed: https://www.thetreatindex.com/feed.xml — Latest product updates

## Brands Covered

Stella & Chewy's, Open Farm, Bocce's Bakery, Native Pet, Polkadog, Ollie, Farm to Pet, ZIWI Peak, Vital Essentials, Jiminy's, Sundays for Dogs, Redbarn, Mighty Paw, Knead Love Bakeshop, Nom Nom, Raised Right, Yumwoof, Only Natural Pet, Small Pet Select, Wild Earth, Primal Pet, Northwest Naturals

## Data Freshness

Product data is scraped daily from each brand's Shopify storefront. Prices and availability are updated with each scrape. The frontend revalidates cached data every 60 seconds.

## Contact

For corrections, brand partnership inquiries, or data questions, visit the site homepage.